In the digital age, word-of-mouth marketing has taken on a new form through referral platforms. These platforms connect businesses with potential customers through referrals from existing customers. In Bangladesh, these platforms have gained tremendous popularity, helping businesses grow and customers discover new products and services.
The first and most popular referral platform in Bangladesh is Pathao. Originating as a ride-sharing app, Pathao now has expanded to other industries such as food delivery and e-commerce. The app’s referral program allows customers to earn credits by inviting friends and family to use the service. These credits can then be used for discounts on future rides or purchases. Another popular referral platform is Chaldal, an online grocery delivery service. With their referral program, customers can earn discounts on their next order for each successful referral they make. Chaldal has gained a loyal following through their referral program, as customers are motivated to spread the word about their convenient and reliable service.
Daraz, one of the largest e-commerce platforms in Bangladesh, also has a referral program that rewards both the referrer and the referred customer with discounts. This has helped Daraz attract more customers and increase sales. Similarly, Foodpanda, a popular food delivery app, has a referral program where customers can earn credits by referring their friends and family to use the app. The credits can then be used for discounted food orders, making it a win-win for both the customer and the business.
In conclusion, referral platforms in Bangladesh have revolutionized the way businesses market themselves and connect with customers. These platforms not only benefit businesses by increasing their customer base, but also benefit customers by providing them with discounts and rewards. With the growing popularity of referral programs, more businesses in Bangladesh are likely to adopt this marketing strategy in the future.
